Brand Overview
Survay is more than a brand—it's a promise of innovation, trust, and professional excellence. Our identity is designed to inspire confidence, foster meaningful connections, and drive business growth. These guidelines ensure every touchpoint reflects our commitment to quality and forward-thinking solutions.
Mission
To empower organizations with innovative, data-driven solutions that connect, engage, and transform their audiences through strategic design and technology.
Vision
To be the trusted partner for businesses seeking to elevate their brand and achieve lasting impact through exceptional design, technology, and collaboration.
Values
Innovation, Excellence, Partnership, and Growth are at the heart of everything we do, guiding our approach to every project and client relationship.
Brand Personality
Survay is bold, insightful, and approachable. We balance corporate professionalism with a spirit of innovation, always striving to make complex solutions accessible and impactful for our clients.
Brand Voice & Messaging
Our voice is clear, confident, and supportive. We communicate with purpose, using language that is direct yet empathetic, always focused on delivering value and building trust.
Sample messaging:
"Empowering your business with clarity and innovation."
"Your vision, our expertise—united for growth."
Sample messaging:
"Empowering your business with clarity and innovation."
"Your vision, our expertise—united for growth."
Process Timeline
Our proven process ensures clarity, collaboration, and a premium result at every stage of your brand journey.
Discovery Workshop
Week 1
We align on your vision, values, and goals to set a strong foundation for your brand.
Logo Concepts
Week 2
We present initial logo concepts and refine based on your feedback.
Visual Identity
Week 3
We develop your color palette, typography, and supporting graphics.
Guidelines & Delivery
Week 4
We deliver your brand guidelines and assets, ready for implementation.
Why Choose Us?
We combine strategic thinking, creative excellence, and technical expertise to deliver a brand system that's ready for the future.
Strategic Foundation
Every design decision is backed by research and aligned with your business goals.
Professional Quality
Industry-standard deliverables, scalable assets, and a process built for results.
Ongoing Support
We're here to answer questions and support your brand's growth after delivery.
Logo
The Survay logo is the cornerstone of our identity. Its clean, modern design reflects our commitment to clarity and innovation. Consistent use of the logo builds recognition and trust across all platforms.
SURVAY
Primary Logo
SURVAY
Reversed Logo
SURVAY
Monochrome
Logo Construction & Clear Space
Maintain a minimum clear space around the logo equal to the height of the "S" in Survay. This ensures visibility and impact in all applications. The logo should never be stretched, distorted, or altered in any way.
Incorrect Usage
Do not rotate, skew, recolor, or add effects to the logo. Avoid placing the logo on busy or low-contrast backgrounds. Always use approved logo files for consistency and quality.
Colors
Our color palette is carefully selected to convey trust, innovation, and professionalism. The primary blue and purple evoke reliability and creativity, while the supporting grays provide balance and flexibility. Use these colors consistently to reinforce our brand's personality and ensure accessibility across all media.
Primary Blue
HEX
#667eea
RGB
102, 126, 234
CMYK
56, 46, 0, 8
Psychology
Represents trust, dependability, and clarity.
Primary Purple
HEX
#764ba2
RGB
118, 75, 162
CMYK
27, 54, 0, 36
Psychology
Symbolizes creativity, ambition, and forward-thinking.
Dark Gray
HEX
#111827
RGB
17, 24, 39
CMYK
56, 38, 0, 85
Usage
For text, backgrounds, and contrast.
Medium Gray
HEX
#6b7280
RGB
107, 114, 128
CMYK
16, 11, 0, 50
Usage
For secondary text, dividers, and backgrounds.
Color Usage
Always use the primary colors for key brand elements such as the logo, call-to-action buttons, and headings. Supporting grays provide structure and readability. Ensure sufficient contrast for accessibility and legibility in all applications.
Typography
Typography is a vital part of our visual identity. We use Inter for its modern, clean, and highly legible design, ensuring clarity and professionalism in every communication. Consistent typography reinforces our brand's voice and makes our content accessible to all audiences.
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
2.2rem
Display
1.6rem
Heading 1
1.2rem
Heading 2
1rem
Heading 3
1rem
Body Text
0.9rem
Small Text
Typography Rationale
Inter was chosen for its versatility, clarity, and digital-first design. It performs exceptionally well across print and screen, supporting a wide range of weights and styles for maximum flexibility. Use Inter for all headings, body text, and interface elements to maintain a unified brand experience.
Applications
Our brand identity is designed for versatility and impact across all touchpoints. The following examples illustrate how to apply the Survay brand in real-world scenarios, ensuring consistency and professionalism in every interaction.
Digital
Websites, web apps, and email templates should use the primary logo in the header, with the color palette applied to buttons, links, and key interface elements. Typography should be consistent throughout for a seamless user experience.
- Logo UsageHeader, favicon, footer
- Color PalettePrimary for CTAs, backgrounds
- TypographyInter for all text
- AssetsSVG, PNG, JPG
Print
Business cards, letterhead, and presentations should feature the logo prominently, with colors converted to CMYK for print accuracy. Maintain clear space and use high-resolution assets for a polished, professional look.
- Logo PlacementTop left or center
- Color ModeCMYK for print
- Resolution300 DPI
- TemplatesPDF, AI, EPS
Social Media
Profile images, banners, and post templates should use the logo in its icon or wordmark form, with brand colors and typography for a cohesive digital presence. Ensure images are optimized for each platform's requirements.
- Profile400x400px min
- CoverPlatform-specific
- Logo UsageIcon or wordmark
- FormatPNG, JPG
Merchandise
T-shirts, mugs, and promotional items should use the logo in monochrome or color, with vector files for scalability. Always maintain clear space and avoid alterations for maximum brand impact.
- LogoMonochrome or color
- Print AreaVector files for scaling
- FormatSVG, PDF
Guidelines
Follow these rules to keep your brand consistent and professional everywhere it appears. Consistency is key to building recognition and trust with your audience.
DoMaintain minimum clear space around the logo (height of the 'S')
DoUse only approved color combinations and logo versions
DoUse Inter font for all communications
DoUse high-resolution assets for print and digital
Don'tStretch, distort, or recolor the logo
Don'tPlace logo on busy or low-contrast backgrounds
Don'tUse unapproved fonts or colors
Don'tAlter the logo or add effects
Practical Tips
Always use the latest approved assets. When in doubt, refer to these guidelines or contact our brand team for support. Consistent application ensures a strong, unified brand presence.