Brand Discovery Workshop
Strategic Foundation
R1,200
Lean approach for maximum impact
| Component | Details |
|---|---|
| Duration | 2-3 hour virtual/in-person session |
| Focus Areas |
• Define core values and brand personality • Identify target audience and market positioning • Competitive landscape analysis • Basic mood board creation |
| Deliverable | Brief strategy document (2-3 pages) |
What You'll Receive:
- Clear brand positioning statement
- Target audience profile
- Core brand values definition
- Visual direction foundation
Logo Design
Professional Identity
R2,000
Essential package for professional identity
| Component | Details |
|---|---|
| Initial Concepts | 3 unique logo concepts |
| Revisions | 2 rounds of revisions on chosen concept |
| File Formats | PNG, SVG, JPG in multiple resolutions |
| Additional Assets | App icon adaptation + Black/white versions |
Deliverable Package:
- Primary logo files (color, black, white)
- App icon variations
- Usage guidelines document
- Source files for future modifications
Visual Identity
Brand Consistency
R1,300
Core elements for brand consistency
| Component | Details |
|---|---|
| Color Palette | Primary and secondary colors (4-6 colors total) |
| Typography | Professional font selection (2 fonts maximum) |
| Graphic Elements | Basic patterns and supporting design elements |
| Format | Visual identity one-pager |
Color Specifications Include:
- HEX codes for digital use
- RGB values for screen display
- CMYK values for print materials
- Pantone references where applicable
Brand Guidelines
Implementation Roadmap
R3,500
Comprehensive brand rulebook
Simplified 10-15 page PDF guide featuring:
Guidelines Include:
- Logo usage rules with clear visual examples
- Color specifications and combinations
- Typography guidelines and hierarchy
- Business card and letterhead standards
- Digital application best practices
- Social media profile specifications
✅ Correct Usage
- Proper logo placement and sizing
- Approved color combinations
- Correct spacing and alignment
- Professional typography pairing
❌ Avoid These Mistakes
- Stretched or distorted logos
- Clashing color pairings
- Crowded or cramped layouts
- Inconsistent font usage
Investment Summary
| Service | Investment | Value Delivered |
|---|---|---|
| Brand Discovery Workshop | R1,200 | Strategic foundation |
| Logo Design | R2,000 | Professional identity |
| Visual Identity | R1,300 | Consistent brand elements |
| Brand Guidelines | R3,500 | Implementation roadmap |
| Total Package | R8,000 | Complete brand system |
Process Timeline
1
Week 1
Brand Discovery Workshop + Strategy Document
2
Week 2
Logo Concepts Presentation
3
Week 3
Logo Refinement + Visual Identity Development
4
Week 4
Brand Guidelines Creation + Final Delivery
Why Choose Technovators?
Our Approach
- Strategic Foundation: Every design decision backed by research
- Professional Quality: Industry-standard deliverables
- Future-Proof: Scalable brand system that grows with your business
- Local Expertise: Understanding of South African market dynamics
What Sets Us Apart
- Lean, efficient process without unnecessary complexity
- Technical expertise in digital brand implementation
- Comprehensive deliverables ready for immediate use
- Ongoing support for brand implementation questions